RAZER™ AND RIOT GAMES PARTNER TO ENHANCE THE LEAGUE OF LEGENDS GAMING EXPERIENCE
Carlsbad, Calif. – March 23, 2010 – Razer, a leading manufacturer of high-end precision gaming and lifestyle peripherals, has joined forces with Riot Games, an independent Los Angeles-based online video game developer, publisher and creator of growing hit, League of Legends. The collaboration promises to be an exciting period of growth for both companies that will include special in-game items, a gaming grade desktop skin and Razer sponsored tournament programs for League of Legends.
“We are very excited to be teaming up with the creators of DotA Allstars on their new League of Legends project. We love this game and this is a partnership that we will totally enjoy,” said Robert “Razerguy” Krakoff, president, Razer USA. “Our fans will receive increased precision and accuracy using Razer products to experience League of Legends at its best.”
“Collaborating with Razer will further the mission of both companies to provide the best possible gaming experience through innovation,” said Brandon Beck, CEO, Riot Games. “As a company with competitive gaming in our DNA, teaming up with Razer feels like a natural fit and we think our players will be excited about the exclusive promo codes to unlock Champions as part of our contest series with Razer.”
The first product to be released by Razer and Riot Games will be the Sphex gaming mouse mat that will feature scenes and characters from League of Legends. The partnership promises additional contests and promotions for gamers to win Razer products and to accrue Riot Points through Razer’s Facebook and Community pages. For additional information, go to www.razerzone.com/leagueoflegends. Promotional codes to unlock exclusive League of Legends Runes will also be included in the packaging of the recently released Razer Abyssus™ high precision optical gaming mouse. In addition, to celebrate the launch of the much-anticipated Twisted Treeline map into League of Legends matchmaking play, Razer and Riot Games will be hosting a 3 vs. 3 team tournament with the winning team receiving a major cash prize.
About the Razer Group:
Razer™ is the world’s leading manufacturer of high-end precision gaming products and peripherals that are designed “For Gamers. By Gamers™”. Headquartered in Carlsbad, California, Razer’s award-winning lineup of products includes desktop speakers, headsets, keyboards, mice, software, and gaming surfaces. Since 1998, Razer has collaborated with leading professional gamers to develop, manufacture and market cutting-edge gaming peripherals using proprietary technologies that give gamers the competitive edge. Razer products offer the best in precision, sensitivity, usability and distinctive product design and have a reputation for being leaders in gaming peripheral technology.
For more information, please visit www.razerzone.com.
About Riot Games:
Riot Games is a direct-to-consumer video game developer and publisher of premium, competitive online games. Riot Games, based in Los Angeles, is funded through venture capital firms Benchmark Capital and Firstmark Capital and China’s largest online services corporation, Tencent. The company was established in 2006 and has quickly become a leading global developer and publisher of premium free-to-play online video games for hardcore gamers, launching their debut title, League of Legends, in October 2009. To date, more than 1 million gamers play League of Legends and log more than half a billion minutes of playtime each month.
For more information, please visit www.riotgames.com.