[ad#ad-1]Last Thursday night seemed like any other movie premiere in Hollywood, with celebrities on the red carpet and the paps snapping photos. But it was no ordinary movie premiere, not by a long shot. Acclaimed director Werner Herzog was debuting his latest endeavor “From One Second To the Next,” a horrifically realistic view of the fall-out from texting and driving.
Along with a ton of celebrities, survivors and their families turned out to support the film. Celebrities and event goers were all encouraged to sign the pledge never to text and drive. Booredatword encourages all our readers to take the pledge at www.itcanwait.com where the documentary is also available to watch.
The #ItCanWait campaign was launched by AT&T last year and now Sprint, T-Mobile and Verizon have joined in supporting this effort to keep their customers safe from the dangers of distracted driving. As smart phones have become an extension of ourselves, the temptation to check it while driving has become almost Pavlovian. The #ItCanWait campaign strives to curb that impulse and retrain customers to refrain looking at their phones while driving.
“When you get a message while driving, it’s hard not to pick up your phone,” said Herzog. “With this film, we want to help make people more aware of the potential consequences of that action.”
AT&T has gone so far to create an app called “Drive Mode” which comes preloaded on to most of the phones sold in their stores, but can be downloaded free at the GooglePlay store. iPhone users can download DriveSafeMode on iTunes for $2.99.
