Look who is back with Tiger: Tag Heuer
Just days ago, Tag Heuer told us Tiger wasn’t the man for them an all that. But now they are back supporting Tiger but in some limited fashion. Seriously make up your mind. But I bet this has to do with the financial more than anything else.
Press statement here
December 18, 2009 – Le Chaux-de-Fonds, Switzerland.
TAG Heuer confirms today that it will continue its relationship with Golf n°1 Tiger Woods but will respect his desire of privacy by modifying his role in the coming months’ marketing programs.
Tiger Woods became a TAG Heuer brand ambassador in 2002. The relationship between the leader in prestigious sports watches and chronographs since 1860 and Golf virtuoso Tiger Woods has always been extremely professional and productive.
“The partnership with Tiger Woods will continue,” said Jean-Christophe Babin, President and CEO of TAG Heuer, “but we will downscale the use of his image in certain markets for a period of time, depending on his decision about returning to professional golf. We will continue to actively support the Tiger Woods Foundation.” ».