LG NCAA Final Four Experience

NCAA Final Four tournament is here and has been a great showing in Dallas, Texas. LG being one of the major sponsors at the event has decided to give back to the community in a big way.  LG collaborated with Project Fit America, an organization dedicated to helping schools create opportunities for children and young adults to be active, fit and healthy through a unique physical education grant program. Project Fit America issued an open call to North Texas schools to apply to participate in the cooking competition for a chance to receive support from LG for new indoor and outdoor physical fitness facilities and a curriculum to help physical education teachers incorporate them in their lessons.

“LG’s March Madness focus this year is ‘Do Game Day Right.’ To us, that has many meanings, whether it’s investing in future student-athletes or delivering the ultimate game day experience through our products,” said William Cho, president and CEO of LG Electronics USA. “We wanted to ensure our presence at the Final Four lasts beyond just a few days, so helping local student athletes have access to fitness facilities and education for years to come is a natural fit.