Fossil smartwatch news

Fossil Sport is the lightest, most colorful, sporty offering in Fossil’s wearable portfolio
November 8, 2018—Richardson, TX It is with great excitement that Fossil brand
announces its newest addition to our wearables assortment: the Fossil Sport
Smartwatch. Based on the recently launched Qualcomm® Snapdragon Wear™ 3100
platform and the newly redesigned Wear OS by Google™ , this watch boasts several
new technology features including extended battery life, a new battery saving mode,
enhanced ambient mode, integrated heart rate, NFC, and GPS capabilities. Thanks to
its sleek, ultra-light weight design, colorful silicone straps, and updated technology, the
Fossil Sport is built to be your newest accomplice to achieving a balanced lifestyle for all
types of health and activity enthusiasts.
Additionally, this watch will be part of a new campaign led by model, marathoner, and
entrepreneur Candice Huffine. It is with great pride that Fossil chose Huffine to be the
face of this campaign because she has inspired fans by spreading her message of
positivity, inclusivity, and empowerment. Not one to back down from a challenge, it was
a dare that led Candice to sign up for her first race and embark on a fitness journey that
changed her life. As Candice crossed the finish line of the Boston Marathon and vowed
to never tell herself she “can’t” ever again. With an everlasting personal mission to
empower women to embrace their authentic selves and love the skin they are in,
Candice has combined her two passions of fashion and sport. Candice was a perfect
choice as an ambassador for this vibrant smartwatch, and reminds consumers of the
message that all bodies are good bodies and everyone CAN!
“For several years, the health and wellness industry has been converging with
smartwatch technology—and Fossil knew there was a tremendous opportunity to
provide a connected option for the design-conscious consumer looking to bring style to
their wrist. We know our consumers want versatility both in their activity and their
accessories, which is why we wanted to bring a smartwatch to market that is a fit for
every style,’’ says Steve Evans, EVP Fossil Group. ‘’We’re incredibly excited to be able
to offer a colorful sport smartwatch with endless customization and equipped with latest
Google and Qualcomm technology for a best-in-class consumer experience.”
Fossil Sport launches with six colorways, two case sizes (41 and 43 mm respectively),
and endless strap options, providing consumers with additional technology in designs
and styles they have come to expect from Fossil. The new nylon and aluminum case

make this the lightest smartwatch to date and sits alongside 28 new silicone straps to
give the wearer endless colorful combinations. Additionally, the Fossil Sport smartwatch
will house a bigger battery (350 mAh), and the recently announced Qualcomm
Snapdragon Wear 3100 platform, which brings in new capabilities and extends battery
“The smartwatch market continues to grow at a rapid pace with unprecedented
innovation in the industry,” said Pankaj Kedia, senior director, product marketing,
Qualcomm Technologies, Inc. “Over the last three years, Fossil and Qualcomm have
collaborated closely to launch a series of products and have led the Wear OS by
Google smartwatch segment. The Fossil Sport smartwatch represents our best efforts
yet made possible through the combination of Qualcomm’s world class Snapdragon
Wear 3100 platform and Fossil’s ingenious pulse of the evolving consumer needs. This
smartwatch truly represents the best of technology, fashion, and fitness.”
Snapdragon Wear 3100 Platform
Utilizing the latest Snapdragon Wear 3100 Platform, Fossil Sport helps customers
achieve more than a day’s worth of battery life in the full smartwatch experience, and
offers a new battery saving mode that adds an additional two days of telling time. So,
whether you forget your charger or just choose to unplug on the weekends, battery
saver is designed to stretch your watch battery to last until you can charge again. As
software experience continues to evolve, battery life will be further optimized.The
Snapdragon Wear 3100 platform enhances the ambient mode allowing for an improved
user experience–select dials will leverage the new platform to showcase color and a
sweeping second hand for more dynamic style.
Wear OS by Google Redesign
The evolved Wear OS by Google design simplifies and improves the overall experience.
With a quick swipe, users can now access their information faster, receive proactive
help from the Google Assistant and get smarter health coaching from Google Fit. Fossil
has also created three hero watch faces that integrate Google Fit to show progress
towards two new activity goals, Move Minutes and Heart Points, which Google Fit
designed based on health recommendations from the World Health Organization and
the American Heart Association.
Additionally, with integrated sensor processing, heart rate, optimized connectivity, GPS,
and NFC capabilities on the platform, the Fossil Sport brings a rich set of features to the
market. Rapid charging allows the smartwatch to be almost completely charged within
an hour, helping power users from day to night. All watches will come with new

applications auto-installed, including leading streaming music service, Spotify and
peace of mind and safety app, Noonlight.
“As an early partner of Wear OS by Google, Fossil has brought to life a diverse range of
beautiful smartwatches that help people stay on top of their daily lives,” said Stacey
Burr, Vice President of Product Management for Wear OS by Google and Google Fit.
“We’re thrilled to partner with Fossil to help people lead healthier lives with their latest
Fossil Sport Smartwatch and unique watch faces designed with Google Fit.”
With this new generation of watch, Fossil showcases a unique, colorful take on
technology and redefining what it means to bring activity and balance to your lifestyle.
The added functions will give users a 360-holistic way to track all parts of their lives,
while keeping true to the authentic creative spirit of innovative watch design that Fossil
was founded on more than 30 years ago.
Features include:
●Nylon case, aluminum topring and pushers
●41 mm, 43 mm case size
●Stunning touchscreen digital display
●24+ hours battery life (based on usage) + 2 additional days in battery saver watch
●Interchangeable straps and bracelets (18mm / 22mm)
●Qualcomm® Snapdragon Wear™ 3100 Platform
●Sensors: Heart Rate, NFC, GPS, Altimeter, Accelerometer, Gyroscope, Ambient Light,
●Powered with Wear OS by Google and compatible with iOS 9.3+ and Android™ 4.4+
(excluding Go edition)
●Connect via Bluetooth® technology
●Wireless syncing + magnetic charging
This watch retails for $255 and will be available for purchase starting November 8 on and in select Fossil retail stores globally on November 12.
From November 9-11 there will an exclusive experiential Fossil Sport Pop Up in New
York City
138 Wooster St
10AM-7 PM
Follow @fossil and #FossilSportPop for more information

Android, Wear OS by Google, Google Fit, and other related marks are trademarks of Google LLC.
Qualcomm, Snapdragon and Snapdragon Wear are trademarks of Qualcomm Incorporated, registered in the United States and other countries.
Qualcomm Snapdragon Wear is a product of Qualcomm Technologies, Inc. and/or its subsidiaries.