Now that Apple has entered into a field they know nothing about. The have started on the wrong foot.
Apple may charge about $1 million for displaying advertisements on its mobile devices, the Wall Street Journal said, citing advertisement executives. The rates may be even more to be among the first to advertise, the paper said.
The company indicated it could charge as much as $10 million to be part of a handful of marketers at the launch, the newspaper said, citing a person familiar with the matter.
Ad executives told the paper that they are used to paying between $100,000 and $200,000 for similar mobile deals.
Apple is using its same exclusive strategy and the selling point here is user base of the iPhone.