ZTE AXON 7 with Dolby Atmos, USB-C + 2 year Warranty all for $450
ZTE, a leading global mobile device maker, officially unveiled its latest flagship device, the AXON 7, at the Park Hyatt in Beijing today. During the launch, it was also announced that Lang Lang, a world renowned pianist, will be the brand ambassador to ZTE’s high-end flagship AXON smartphone series. The device will first be launched in China, with international launches including the United States, Europe, and other regions to follow shortly after.
The AXON 7 was designed for people to enjoy a smart lifestyle enhanced by technology, focusing on what matters most to users today; immersive theater-like sound, eye catching design, and a high quality camera, all in the palm of one’s hand.
World-Renowned Pianist as Brand Ambassador
“We’re proud to have Lang Lang endorsing AXON 7. He is highly popular and influential both at home and abroad, and has become China’s cultural and musical icon to many countries around the world. These are similarities we share when it comes to ZTE’s global market success,” said Adam Zeng, CEO of ZTE Mobile Devices. “Not only does the AXON 7 mirror Lang Lang’s urban and sophisticated style, we’ve also designed the smartphone especially for music and audio lovers. We’ve consulted music professors, and set up a dedicated sound design lab to achieve the best sound possible. We’re confident that the AXON 7 will become the smartphone of choice for business as well as ordinary people that appreciate exceptional sound quality anywhere, anytime with our AXON 7.”
Design Inspired by Luxury Cars
To design for a world where the demand for sophisticated and integrative devices is rapidly increasing, ZTE Mobile Devices has partnered with Designworks, a subsidiary of BMW. This partnership resulted in the flawless fusion where aesthetics meets functionality.
With a focus to enhance the human aspects of the user interaction with AXON, a highly intuitive user experience was offered. Designworks optimized the authentication process on the AXON 7, where it is more intuitive and easy. Users simply need to tap an index finger on the back of the phone where the user’s index finger naturally grips it. The AXON 7’s fingerprint placement minimizes the risk of dropping the smartphone and that of smudging the camera during intuitive use.
With a design that is sleek, smooth, easy to carry and offers an exterior that is both stylish and user friendly, the AXON 7 is a smartphone that is timely and timeless in its appeal.
Power of Sound from Within
In order to create the ultimate audio experience for the AXON 7, ZTE invited a team of music conservatory professors to provide the company with counsel. In audio technology, the AXON 7 uses dual-speaker,Hi-Fi quality sound coming from dual independent audio processing chips AK4961 and AK4490 from AKM, Dolby Atmos surround sound, as well as top of the line configuration to enable leading visuals and audio. This results in resonating vocals and clearly spoken automated voices, such as in maps navigation. Therefore, the AXON 7 sports leading audio not just for playback but for recording too, and it is able to clearly pick up voices up to eight meters from the device.
Camera function comparable to a Single-lens reflex camera
A smartphone with the ability to take high quality photographs is one of the key features that users are asking for and the AXON 7 fulfils that need. With a camera function that is similar to a SLR professional-quality camera, ZTE achieved fast and accurate photography by reducing visual noise that normally impedes photos taken from a smartphone. Its 20-megapixel rear camera uses dual image stabilization technology, advanced auto focus, auto exposure, auto scene selection and auto white balance to automatically detect ambient light changes. The combination of these technologies enable users to take clear photographs effortlessly.
At the launch, ZTE also revealed a new VR device, named ZTE VR. This combined release of the AXON 7 and ZTE VR meets diverse user demands for a stylish lifestyle powered by quality technology. The VR device will complement AXON 7’s stunning 2k WQHD AMOLED display Hi-Fi / Dolby Atmos surround sound, and dual built-in speakers. In addition, ZTE is also among the first companies to support Daydream, Google’s platform for high performance mobile VR with AXON 7.
Releasing these devices together is part of ZTE’s Smart+ strategy, which is to continue to build upon the company’s vision for a smart and connected lifestyle with ubiquitously intelligent technology.
Both the AXON 7 and ZTE VR will be available in China starting today, with global roll-out soon after. The AXON 7 will be priced at XXX RMB in China and will be available for pre-order starting May 26 via ZTE’s online store
AXON 7 Specs:
|Networks||7 modes 22 bands，dual SIM, China Mobile, China Unicom, China Telecom，international roaming to USA, Europe, Asia and other regions (China Version SKU only)
TDD-LTE: B38/39/40/41; FDD-LTE: B1/2/3/5/7/8;
TD-SCDMA: B34/39；WCDMA: B1/2/5/8;
CDMA 1X/EVDO: BC0; GSM: B2/3/5/8
|Platform||Snapdragon 820, 2.15GHz CPU|
|Operating System||MiFavor4.0 (based on Android 6.0)|
|Screen||5.5-in., 2560*1440, WQHD AMOLED, 2.5D|
|Cameras||20MP rear camera, PDAF + closed-loop instant autofocus, OIS (optical image stabilization), F1.8 aperture, 8MP front camera, and smart facial beautification
Rear: 20-megapixel AF, OIS, PDAF, Aperture F1.8
Front: 8 megapixels, FF Aperture F2.2
|Battery||3250mAh, Quick Charge 3.0|
|Memory||4GB RAM+ 64GB ROM, 128GB TF Supported
6GB RAM+ 128GB ROM, 128GB TF Supported
|Interfaces||3.5mm headphone jack, USB Type-C, Dual Sim 4FF|
|Audio||Dual Hi-Fi chipset: AKM4961 + AKM4490
|Additional features||Force Touch (in 6GB and 128 GB AXON 7 versions)
Fingerprint 3.0 recognition
ZTE VR Specs:
|Sensor functionality||Built-in 9-axis gyro sensor|
|Viewing adjustments||Lens effect distance: 8mm
Vision: 0-600 degrees
Pupil Distance: Auto adaptive
|Lens||Field of vision: 96 degrees
Diameter: 38 mm
Parameter: Aspherical lens
|Material||Body: PC + ABS
Face mask: TPU + sponge
Belt: Artificial leather + diving cloth
|Weight||255 grams (Only headset)|
The Axon 7 will go on sale in China on May 26. The Axon 7 will go on sale in the U.S. and other markets shortly thereafter.
Axon 7 can be purchased and serviced locally in the U.S.
- China at launch, and other regions worldwide including the U.S.
- In the U.S. the Axon 7 can be purchased at zteusa.com, Amazon, Best Buy, B&H, ebay, Newegg
- Comes with Axon Passport Program 2.0 warranty and protection plan
- ZTE U.S. call center will provide customer service to U.S. consumers
Guaranteed to work across US carriers
- Dual SIM
- Banded to support all US networks
- Compatible with AT&T, T-Mobile to start; Sprint and Verizon possibly later in the year
Passport Program 2.0
We are so confident in the quality of the Axon line, we offer one of the industry’s best warranty and protection plans. If consumers are not satisfied with Axon, they can return, if it gets broken, we will fix at no charge for the next two years; if they want to finance it, we’ll let them. Overall, we deliver the assurance that consumers can feel confident to invest in ZTE.
- Unlimited Out of Warranty Repairs
- Upgrade Assistance
- Replacement Assistance
- Free Shipping for Replacement or Repaired Devices
- Set Up Service
- White Glove Service Contact