The Prolonged Future and Inevitability of Wearable Devices
If there’s one thing Samsung has done right with the Samsung Galaxy Gear Smart watch, it would lie in the marketing campaign to push the device to consumers. The imagery portrayed in the commercials of wearable tech throughout the past century in entertainment is reminiscent of the vision we all once had of having the ability to possess items like that once technology was ready for it. It’s been engraved in the culture of America for some time envisioning such a future, and 2013 has ushered in the awareness to do so.
Keeping in line with Samsung and the Galaxy Gear, it’s first attempt to mode that vision of wearable tech was definitely in the stages of infancy, and the full potential has yet
to be utilized in a way that improves productivity and/or provide another meaningful purpose. For a product that cost $299, the vision is clearly clouded for the consumer. Watches are one thing, but the future of wearable’s may represent itself being more deeply engrained with health and awareness of self than anything else on the market right now. Companies such as Nike and their product the Fuelband, have paved the way for a future that keeps consumers up-to-date with their body, how it’s repurposing itself through their own actions, and ways to improve their daily lives.
I myself have begun to turn my head to these products during this year’s holiday season. One in particular would be the Fitbit fitness wristband series. Similar to the Nike Fuelband in purpose, it separates itself from the pack of wearable tech with its range of different form factors and price. Ranging from as low as $59.95, to $129.95 at its highest price point, its offers the consumer a connected experience via their mobile device to keep track of things such as weight, % body fat, and BMI values. Products such as these serve a true purpose for consumers and offer much more in value than products such as the Galaxy Gear (which is only an extension of a system already available on a smartphone). Due to seeing the clear value of these products, it’s my belief that future of wearable’s won’t be signified to “smart watches” but to health.
Health is extremely transparent across the world, especially in the United States. Obamacare and the issues ensuing because of it are further validation to that claim. In a connected world of devices and wearable’s, consumer will be more self-aware of themselves and their only true home, their body. In a free market system, there will always be premium brands leading the forefront of marketing and innovation for their vision of what the term “wearable device” truly means, but ultimately the consumer will choose the market more relevant to them and their needs. The market for wearable’s is still evolving, so don’t be surprised when it’s defined by consumers from a place other than Google (Google Glass), Sony (Smart Watch), Samsung (Galaxy Gear), or even the likes of Apple faithful with their upcoming rumored smart watch. The fundamentals are simple, technology is meant to improve the quality of life, if a product does not exemplify that fact, it is ultimately worthless in the eyes of the consumer.