Diesel ON Full Guard: is the Company’s Touch enabled Smartwatch line

Diesel is expanding its impact on the wearables market by launching Diesel On Full Guard, a collection of bold, full-screen smartwatches for its dedicated customer base. The black case/brown leather SKU (DZT2002) from the Diesel On Full Guard collection is available for purchase today, August 29th, exclusively on Macys.com, and the rest of the collection will be available September 25th in select stores, other participating online retailers and online at Diesel.com

 

Diesel On Full Guard touchscreen smartwatches are powered by Android Wear™ 2.0, Google’s smartwatch platform, as well as a Qualcomm® Snapdragon Wear™ 2100 processor and are compatible with both iOS® and Android™ phones. The new smartwatch collection will be available in five outsized styles with eight strap options, including leather, silicone, denim and canvas with novelty stitching and hardware details. The new Diesel On smartwatch collection will be priced from $325 USD.

 

With the smartwatch, Diesel is also excited to debut its watch app, Diesel T-ON-I, which will create a unique experience for the user. T-ON-I, which stands for Time, Organizing, Notification, Intelligence, serves as a “wingman” on the wrist of watch wearers, giving users their notifications in a distinctly Diesel way. The new Diesel T-ON-I app will be available on all Diesel ON Full Guard smartwatches starting October 25th through a simple software update.

To Recap Availability:

 

  • Black case/brown leather SKU (DZT2002) Diesel On Full Guard available on August 29th exclusively on Macys.com
  • All SKUs available on September 25th in select retail stores and on Diesel.com
  • Diesel T-ON-I app will be available on all Diesel ON Full Guard smartwatches starting October 25th through a simple software update.

 

Diesel ON Full Guard Special Features:

 

  • Exclusive Customizable Watch Faces:

o   3 custom dial designs to choose from. Select your preferred dial layout, then begin customizing

o   Each dial has 3 hand options, 2 index options and a variety of customizable options such as:

  • Component colors and finishes
  • Technical printing
  • Colored crystals
  • Iridescent crystal treatment
  • Etc.
  • Exclusive Filters:

o   Dial filters create an exciting experience for the wearer

o   In “do not disturb” mode, the dial will vibrate and appear to shatter when you receive a notification.

o   Experience snowfall, rain or a lightning strike on the dial of your watch when weather conditions change in your current location

o   If you are lagging on the day’s activity goal, the watches’ dial will begin gathering dust. In order to get rid of the dust, get moving!

  • Diesel T-ON-I:

o   T-ON-I, which stands for Time, Organizing, Notification, Intelligence, serves as a “wingman” on the wrist of watch wearers, giving users their notifications in a distinctly Diesel way.

o   The watch app syncs to your agenda, weather and step tracker and gives you prompts in a Diesel-like way.

o   Throughout the day, T-ON-I will send you messages that relate to the weather, your schedule, or your activity. You can swipe to dismiss the message, or tap the message to enter the app.

o   You can also specify if you would like T-ON-I to ONLY give you weather updates, or ONLY agenda updates, or ONLY random updates, or all updates.

o   You can select how many times you would like T-ON-I to “talk” to you per day, from 1-5 times.

o   You will also choose your wake-up time, so T-ON-I knows when to start talking to you.

o   Once you are inside the app, you can view the weather, your schedule, or your step activity. There are icons that help illustrate these points.

o   These messages are supposed to “tease” you, or give you a hard time, like a friend would. They are intended to be edgy and funny, giving more personality to the watch.

 

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