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	<title>Booredatwork &#187; Tech</title>
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		<title>myTouch 3G HD Coming To T-Mobile?</title>
		<link>http://booredatwork.com/2010/07/28/mytouch-3g-hd-coming-to-t-mobile/</link>
		<comments>http://booredatwork.com/2010/07/28/mytouch-3g-hd-coming-to-t-mobile/#comments</comments>
		<pubDate>Wed, 28 Jul 2010 17:36:17 +0000</pubDate>
		<dc:creator>Thunder E</dc:creator>
				<category><![CDATA[Rumor]]></category>
		<category><![CDATA[Tech]]></category>
		<category><![CDATA[G1 Blaze]]></category>
		<category><![CDATA[G2]]></category>
		<category><![CDATA[HSPA]]></category>
		<category><![CDATA[HSPA+ Phone]]></category>
		<category><![CDATA[HTC Vanguard]]></category>
		<category><![CDATA[HTC Vision]]></category>
		<category><![CDATA[myTouch 3G HD]]></category>
		<category><![CDATA[Vanguard]]></category>

		<guid isPermaLink="false">http://booredatwork.com/2010/07/28/mytouch-3g-hd-coming-to-t-mobile/</guid>
		<description><![CDATA[<br/>Now comes word of the myTouch 3G HD, clearly a welcome addition to the T-Mobile lineup, as the “HD” certainly sounds promising. Is this the mysterious HSPA+ phone that is silhouetted on the holding page? That we can’t say for sure, but the existence of the Genius button along with the myTouch branding certainly gives [...]]]></description>
			<content:encoded><![CDATA[<br/><p><a href="http://booredatwork.com/wp-content/uploads/2010/07/mytouch3ghdsmaller1.jpg"><img style="display: block; margin-left: auto; margin-right: auto; border: 0px initial initial;" title="mytouch-3g-hd-smaller1" src="http://booredatwork.com/wp-content/uploads/2010/07/mytouch3ghdsmaller1_thumb.jpg" border="0" alt="mytouch-3g-hd-smaller1" width="226" height="337" /></a></p>
<blockquote><p>Now comes word of the myTouch 3G HD, clearly a welcome addition to the T-Mobile lineup, as the “<a href="http://www.tmonews.com/#">HD</a>” certainly sounds promising. Is this the mysterious HSPA+ phone that is silhouetted on the holding page? That we can’t say for sure, but the existence of the Genius button along with the myTouch branding certainly gives us all the hope in the world for a T-Mobile arrival. Now that we know this phone exists, we’re going to get to work on discovering everything we can and hopefully, maybe, this phone will grace us with HSPA+ and will be one of many to do so.</p></blockquote>
<p>Via <a href="http://www.tmonews.com/2010/07/mytouch3g-hd-coming-to-t-mobile/">Tmonews</a></p>
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		<title>Monaco Mobile Solar Charger Review</title>
		<link>http://booredatwork.com/2010/07/28/monaco-mobile-solar-charger-review/</link>
		<comments>http://booredatwork.com/2010/07/28/monaco-mobile-solar-charger-review/#comments</comments>
		<pubDate>Wed, 28 Jul 2010 05:52:34 +0000</pubDate>
		<dc:creator>Thunder E</dc:creator>
				<category><![CDATA[Tech]]></category>
		<category><![CDATA[review]]></category>
		<category><![CDATA[cellphone charger]]></category>
		<category><![CDATA[electronics]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://booredatwork.com/2010/07/28/monaco-mobile-solar-charger-review/</guid>
		<description><![CDATA[<br/>This is a very cool and neat device that acts as an external battery pack and a on the spot solar charger. The Monaco solar charger is very quick to activate under sunlight for a quick charge; and looks like a devices that&#160; comes in handy in some dire situations. Courtesy of Wireslessground.com, where you [...]]]></description>
			<content:encoded><![CDATA[<br/><p><a href="http://booredatwork.com/wp-content/uploads/2010/07/20100727165250.jpg"><img style="display: block; margin-left: auto; margin-right: auto" title="20100727165250" border="0" alt="20100727165250" src="http://booredatwork.com/wp-content/uploads/2010/07/20100727165250_thumb.jpg" width="264" height="350" /></a></p>
<p>This is a very cool and neat device that acts as an external battery pack and a on the spot solar charger. The Monaco solar charger is very quick to activate under sunlight for a quick charge; and looks like a devices that&#160; comes in handy in some dire situations. </p>
<p>Courtesy of <a href="http://www.wirelessground.com/">Wireslessground.com</a>, where you can <a href="http://www.wirelessground.com/solar-battery-charger.html">order one</a>. But you get a chance in here to win the Monaco Solar Mobile charger by Subscribing to our YouTube page and simply leaving a comment with this video; and you are entered to win</p>
</p>
<p style="text-align: center">***This review brought to you be <a href="http://www.wirelessground.com/solar-battery-charger.html">wireslessground.com</a>***</p>
<div style="padding-bottom: 0px; padding-left: 0px; width: 450px; padding-right: 0px; display: block; float: none; margin-left: auto; margin-right: auto; padding-top: 0px" id="scid:5737277B-5D6D-4f48-ABFC-DD9C333F4C5D:2449c590-c6ff-42d8-8a91-5d19825e9546" class="wlWriterEditableSmartContent">
<div><object width="450" height="337"><param name="movie" value="http://www.youtube.com/v/HzEGvtLg9H4&amp;hl=en"></param><embed src="http://www.youtube.com/v/HzEGvtLg9H4&amp;hl=en" type="application/x-shockwave-flash" width="450" height="337"></embed></object></div>
</div>
<p align="center">&#160;</p>
<p align="center"><a href="http://booredatwork.com/wp-content/uploads/2010/07/20100727165257.jpg"><img style="border-right-width: 0px; display: inline; border-top-width: 0px; border-bottom-width: 0px; border-left-width: 0px" title="20100727165257" border="0" alt="20100727165257" src="http://booredatwork.com/wp-content/uploads/2010/07/20100727165257_thumb.jpg" width="184" height="244" /></a> <a href="http://booredatwork.com/wp-content/uploads/2010/07/20100727165216.jpg"><img style="border-right-width: 0px; display: inline; border-top-width: 0px; border-bottom-width: 0px; border-left-width: 0px" title="20100727165216" border="0" alt="20100727165216" src="http://booredatwork.com/wp-content/uploads/2010/07/20100727165216_thumb.jpg" width="244" height="184" /></a> <a href="http://booredatwork.com/wp-content/uploads/2010/07/20100727165232.jpg"><img style="border-right-width: 0px; display: inline; border-top-width: 0px; border-bottom-width: 0px; border-left-width: 0px" title="20100727165232" border="0" alt="20100727165232" src="http://booredatwork.com/wp-content/uploads/2010/07/20100727165232_thumb.jpg" width="184" height="244" /></a></p>
<blockquote><p>3 ways to charge the Mobile Phone Solar Charger:</p>
<ul>
<li>Via AC power: Connect the Mobile Phone Solar Charger by USB cable and USB charger.       <br />Charging time: 6 hours </li>
<li>Via computer: Connect the Mobile Phone Solar Charger to computer by USB cable.       <br />Charging time: 6 hours </li>
<li>Via solar: Expose the Mobile Phone Solar Charger       <br />Charging time: 8 hours </li>
</ul>
<p>LED light turns red when the Solar Charger is getting power (either from sunlight or through AC Adapter). LED light turns green once the Solar Charger is fully charged.</p>
<p>What&#8217;s included?</p>
<ul>
<li>Solar battery charger </li>
<li>USB charger </li>
<li>USB cable (Mini USB) </li>
<li>USB cable (3.0 DC) </li>
<li>Mini-USB adapter </li>
<li>Micro-USB adapter </li>
</ul>
<p>Specifications:     <br />Capacity: 1800mAh      <br />Weight: 93.5 grams / 3.3 oz.(Lightweight!) (Solar Charger by itself)      <br />Dimension: 55.5 x 105.8 x 14.5mm</p>
</blockquote>
<p>To order <a href="http://www.wirelessground.com/solar-battery-charger.html">click here</a></p>
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		<title>Preview of Google Maps Update 4.4</title>
		<link>http://booredatwork.com/2010/07/27/preview-of-google-maps-update-4-4/</link>
		<comments>http://booredatwork.com/2010/07/27/preview-of-google-maps-update-4-4/#comments</comments>
		<pubDate>Tue, 27 Jul 2010 20:29:36 +0000</pubDate>
		<dc:creator>Thunder E</dc:creator>
				<category><![CDATA[Tech]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[Android]]></category>
		<category><![CDATA[electronics]]></category>
		<category><![CDATA[google maps]]></category>
		<category><![CDATA[LG]]></category>
		<category><![CDATA[LG Ally]]></category>
		<category><![CDATA[technology]]></category>

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		<description><![CDATA[<br/>In this video we take a look at the updated Google maps 4.4. Which provides new widgets for Google latitude and Places. Allowing you to join you latitude group quicker without accessing the full map interface and also adding a places feature that also easier access to the things and places around your current location. [...]]]></description>
			<content:encoded><![CDATA[<br/><p><a href="http://booredatwork.com/wp-content/uploads/2010/07/Snapshot87.png"><img style="display: block; margin-left: auto; margin-right: auto; border: 0px initial initial;" title="Snapshot(87)" src="http://booredatwork.com/wp-content/uploads/2010/07/Snapshot87_thumb.png" border="0" alt="Snapshot(87)" width="500" height="283" /></a></p>
<p>In this video we take a look at the updated Google maps 4.4. Which provides new widgets for Google latitude and Places. Allowing you to join you latitude group quicker without accessing the full map interface and also adding a places feature that also easier access to the things and places around your current location. you can even added costume search points that are particular to your interests.</p>
<p>Enjoy the video Preview</p>
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		<title>Samsung Epic 4G set for Aug 20th Release on Sprint.</title>
		<link>http://booredatwork.com/2010/07/27/samsung-epic-4g-set-for-aug-20th-release-on-sprint/</link>
		<comments>http://booredatwork.com/2010/07/27/samsung-epic-4g-set-for-aug-20th-release-on-sprint/#comments</comments>
		<pubDate>Tue, 27 Jul 2010 07:03:08 +0000</pubDate>
		<dc:creator>Shaf2K</dc:creator>
				<category><![CDATA[Rumor]]></category>
		<category><![CDATA[Tech]]></category>
		<category><![CDATA[electronics]]></category>
		<category><![CDATA[samsung]]></category>
		<category><![CDATA[Samsung epic 4g]]></category>
		<category><![CDATA[Samsung Galaxy S]]></category>
		<category><![CDATA[sprint]]></category>

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		<title>G1 Blaze, G2 Blaze, Successor to the G1 Spied in photo</title>
		<link>http://booredatwork.com/2010/07/26/g1-blaze-g2-blaze-successor-to-the-g1-spied-in-photo/</link>
		<comments>http://booredatwork.com/2010/07/26/g1-blaze-g2-blaze-successor-to-the-g1-spied-in-photo/#comments</comments>
		<pubDate>Mon, 26 Jul 2010 04:15:28 +0000</pubDate>
		<dc:creator>Shaf2K</dc:creator>
				<category><![CDATA[Rumor]]></category>
		<category><![CDATA[Tech]]></category>
		<category><![CDATA[G1 Blaze]]></category>
		<category><![CDATA[G1Blaze]]></category>
		<category><![CDATA[G2 Blaze]]></category>
		<category><![CDATA[htc]]></category>
		<category><![CDATA[HTC G1 Blaze]]></category>
		<category><![CDATA[HTC Vision]]></category>
		<category><![CDATA[HtcG1Blaze]]></category>
		<category><![CDATA[HtcVision]]></category>
		<category><![CDATA[leak]]></category>
		<category><![CDATA[leaked]]></category>
		<category><![CDATA[Leaked photo]]></category>
		<category><![CDATA[leaked photos]]></category>
		<category><![CDATA[LeakedPhoto]]></category>
		<category><![CDATA[LeakedPhotos]]></category>
		<category><![CDATA[leaks]]></category>
		<category><![CDATA[qwerty]]></category>
		<category><![CDATA[qwerty slider]]></category>
		<category><![CDATA[QwertySlider]]></category>
		<category><![CDATA[t-mobile]]></category>
		<category><![CDATA[Vision]]></category>

		<guid isPermaLink="false">http://booredatwork.com/2010/07/26/g1-blaze-successor-to-the-g1-spied-in-photo/</guid>
		<description><![CDATA[<br/>Finally a successor to the G1 on T-mobile. it is rumored to have a 3.7-inch WVGA screen, a 1GHz processor and full qwerty keyboard. “many suspect that this will be the first device to fully exploit the upgraded speeds of T-Mo’s HSPA+; a device they’ve said would launch in September” That’s all we know for [...]]]></description>
			<content:encoded><![CDATA[<br/><p><a href="http://booredatwork.com/wp-content/uploads/2010/07/www.engadget1.jpg"><img style="display: block; margin-left: auto; margin-right: auto; border: 0px initial initial;" title="www.engadget" src="http://booredatwork.com/wp-content/uploads/2010/07/www.engadget_thumb.jpg" border="0" alt="www.engadget" width="512" height="336" /></a></p>
<p>Finally a successor to the G1 on T-mobile. it is rumored to have a 3.7-inch WVGA screen, a 1GHz processor and full qwerty keyboard. “many suspect that this will be the first device to fully exploit the upgraded speeds of T-Mo’s HSPA+; a <a href="http://www.droiddog.com/#">device</a> they’ve said would launch <a href="http://www.droiddog.com/android-blog/2010/07/t-mobiles-hspa-taking-over/">in September</a>” That’s all we know for now.</p>
<p>Via <a href="http://www.engadget.com/2010/07/25/htc-vision-headed-to-t-mobile-in-new-spy-shot-dubbed-g1-blaze/">Engadget</a></p>
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		<title>V-JAYS Winners&#8230;Update</title>
		<link>http://booredatwork.com/2010/07/19/v-jays-winners/</link>
		<comments>http://booredatwork.com/2010/07/19/v-jays-winners/#comments</comments>
		<pubDate>Mon, 19 Jul 2010 18:42:10 +0000</pubDate>
		<dc:creator>Agros</dc:creator>
				<category><![CDATA[Tech]]></category>
		<category><![CDATA[featured]]></category>
		<category><![CDATA[contest]]></category>
		<category><![CDATA[V-JAYS]]></category>

		<guid isPermaLink="false">http://booredatwork.com/2010/07/19/v-jays-winners/</guid>
		<description><![CDATA[<br/>Thanks for everyone&#8217;s entry into the contest. Here are the winners Danny Dy Jailbreaker909 PC4Free Christopher Kay Thanks entering the contest Subscribe to the comments for this post? Share this on Facebook Email this via Gmail Post on Google Buzz Email this via Hotmail Share this on LinkedIn Post this to MySpace Seed this on [...]]]></description>
			<content:encoded><![CDATA[<br/><p style="text-align: center;"><a href="http://booredatwork.com/wp-content/uploads/2010/07/IMAG00441.jpg"><img class="aligncenter" style="display: inline;" title="IMAG0044" src="http://booredatwork.com/wp-content/uploads/2010/07/IMAG0044_thumb1.jpg" border="0" alt="IMAG0044" width="457" height="276" /></a></p>
<p>Thanks for everyone&#8217;s entry into the contest. Here are the winners</p>
<p>Danny Dy</p>
<p>Jailbreaker909</p>
<p>PC4Free</p>
<p>Christopher Kay</p>
<p>Thanks entering the contest</p>
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		<title>Response to Apple&#8217;s Blackberry Antenna Signal Test with two Blackberry Bold II</title>
		<link>http://booredatwork.com/2010/07/16/response-to-apples-blackberry-antenna-signal-test-with-two-blackberry-bold-ii/</link>
		<comments>http://booredatwork.com/2010/07/16/response-to-apples-blackberry-antenna-signal-test-with-two-blackberry-bold-ii/#comments</comments>
		<pubDate>Fri, 16 Jul 2010 23:20:25 +0000</pubDate>
		<dc:creator>Enobong Etteh</dc:creator>
				<category><![CDATA[Tech]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[Blackberry]]></category>
		<category><![CDATA[Blackberry Bold II]]></category>
		<category><![CDATA[electronics]]></category>
		<category><![CDATA[iphone 4]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://booredatwork.com/2010/07/16/6381/</guid>
		<description><![CDATA[<br/>In light of Apple&#8217;s statement today, that Physics is the cause for the antenna signal loss with the new iPhone and not a design flaw; and the same signal failure can be noted on other smartphones such as the Blackberry bold. so we decided to put this to the test. with two blackberry Bolds. A [...]]]></description>
			<content:encoded><![CDATA[<br/><p><a href="http://booredatwork.com/wp-content/uploads/2010/07/Snapshot85.png"><img style="display: block; margin-left: auto; margin-right: auto; border: 0px initial initial;" title="Snapshot(85)" src="http://booredatwork.com/wp-content/uploads/2010/07/Snapshot85_thumb.png" border="0" alt="Snapshot(85)" width="445" height="252" /></a></p>
<p>In light of Apple&#8217;s statement today, that Physics is the cause for the antenna signal loss with the new iPhone and not a design flaw; and the same signal failure can be noted on other smartphones such as the Blackberry bold. so we decided to put this to the test. with two blackberry Bolds. A CDMA version ( Verizon &amp; GSM (AT&amp;T). Please watch the video and be the judge here. cause we can&#8217;t seem to replicate the same signal lose Apple claims on the Blackberry.</p>
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		<title>Samsung Vibrant Available On T-Mobile.com</title>
		<link>http://booredatwork.com/2010/07/15/samsung-vibrant-available-on-t-mobile-com/</link>
		<comments>http://booredatwork.com/2010/07/15/samsung-vibrant-available-on-t-mobile-com/#comments</comments>
		<pubDate>Thu, 15 Jul 2010 07:17:58 +0000</pubDate>
		<dc:creator>Micah Aka Snatch</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Tech]]></category>
		<category><![CDATA[Android]]></category>
		<category><![CDATA[electronics]]></category>
		<category><![CDATA[Galaxy S]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[Samsung Vibrant]]></category>
		<category><![CDATA[smartphone]]></category>
		<category><![CDATA[T-mobile.com]]></category>

		<guid isPermaLink="false">http://booredatwork.com/2010/07/15/samsung-vibrant-available-on-t-mobile-com/</guid>
		<description><![CDATA[<br/>It July 15th and the Samsung Vibrant is Available for order at T-mobile.com for $199.99 with a 2-year agreement, and $429.99 sans contract. Packed with a 4 inch Super AMOLED display powered by a 1GHz Hummingbird processor, the Vibrant comes preloaded with T-Mobile Sims 3 Collector’s Edition from EA, James Cameron’s Avatar, Access to GOGO [...]]]></description>
			<content:encoded><![CDATA[<br/><p><a href="http://booredatwork.com/wp-content/uploads/2010/07/SamsungVibrant.png"><img style="border: 0px none; display: block; margin-left: auto; margin-right: auto;" title="Samsung Vibrant" src="http://booredatwork.com/wp-content/uploads/2010/07/SamsungVibrant_thumb.png" border="0" alt="Samsung Vibrant" width="451" height="349" /></a></p>
<p>It July 15th and the Samsung Vibrant is Available for order at T-mobile.com for $199.99 with a 2-year agreement, and $429.99 sans contract. Packed with a 4 inch Super AMOLED display powered by a 1GHz Hummingbird <a href="http://www.tmonews.com/#">processor</a>, the Vibrant comes preloaded with T-Mobile Sims 3 Collector’s Edition from EA, James Cameron’s <a href="http://www.tmonews.com/#">Avatar</a>, Access to GOGO Inflight &amp; Slacker Radio, and compatibility with Amazon’s Kindle for Android and MobiTV. A true high end smartphone in the Android catalog for T-mobile</p>
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		<title>SyncMaster FX2490HD tuner-equipped monitor Announced by Samsung</title>
		<link>http://booredatwork.com/2010/07/12/syncmaster-fx2490hd-tuner-equipped-monitor-announced-by-samsung/</link>
		<comments>http://booredatwork.com/2010/07/12/syncmaster-fx2490hd-tuner-equipped-monitor-announced-by-samsung/#comments</comments>
		<pubDate>Mon, 12 Jul 2010 05:36:03 +0000</pubDate>
		<dc:creator>Shaf2K</dc:creator>
				<category><![CDATA[Tech]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[fx2490hd]]></category>
		<category><![CDATA[LED]]></category>
		<category><![CDATA[samsung]]></category>
		<category><![CDATA[SyncMaster]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[tv tuner]]></category>
		<category><![CDATA[zmonitor]]></category>

		<guid isPermaLink="false">http://booredatwork.com/2010/07/12/syncmaster-fx2490hd-tuner-equipped-monitor-announced-by-samsung/</guid>
		<description><![CDATA[<br/>Samsung has recently announced that next month it will be releasing a shiny new SyncMaster monitor, the 24-inch FX2490HD model featuring Full HD capabilities, LED backlighting, a sexy design (glossy frame, chrome-plated four-feet stand), and a built-in TV tuner. With a native resolution of 1920 x 1080 pixels, a 5ms response time, a contrast ratio [...]]]></description>
			<content:encoded><![CDATA[<br/><p><a href="http://booredatwork.com/wp-content/uploads/2010/07/samsungsyncmasterfx2490hd02.jpg"><img style="display: block; margin-left: auto; margin-right: auto; border: 0px initial initial;" title="samsungsyncmasterfx2490hd02" src="http://booredatwork.com/wp-content/uploads/2010/07/samsungsyncmasterfx2490hd02_thumb.jpg" border="0" alt="samsungsyncmasterfx2490hd02" width="309" height="361" /></a></p>
<blockquote><p>Samsung has recently announced that next month it will be releasing a shiny new SyncMaster monitor, the 24-inch FX2490HD model featuring Full HD capabilities, LED backlighting, a sexy design (glossy frame, chrome-plated four-feet stand), and a built-in TV tuner.</p>
<p>With a native resolution of 1920 x 1080 pixels, a 5ms response time, a contrast ratio of 1,000:1, a brightness of 250 cd/m2, two 5W speakers, and D-Sub, two HDMI and SCART connectors.</p></blockquote>
<p>The SyncMaster FX2490HD should be in stores by mid-August priced at €429 ($540)</p>
<p><a href="http://booredatwork.com/wp-content/uploads/2010/07/samsungsyncmasterfx2490hd01.jpg"><img style="display: inline; border: 0px;" title="samsungsyncmasterfx2490hd01" src="http://booredatwork.com/wp-content/uploads/2010/07/samsungsyncmasterfx2490hd01_thumb.jpg" border="0" alt="samsungsyncmasterfx2490hd01" width="329" height="260" /></a></p>
<p>Via <a href="http://www.tcmagazine.com/tcm/news/hardware/29175/samsung-readies-syncmaster-fx2490hd-tuner-equipped-monitor">tcmagazine</a></p>
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		<title>myTouch 3G Slide Unboxing</title>
		<link>http://booredatwork.com/2010/07/12/mytouch-3g-slide-unboxing/</link>
		<comments>http://booredatwork.com/2010/07/12/mytouch-3g-slide-unboxing/#comments</comments>
		<pubDate>Mon, 12 Jul 2010 05:27:29 +0000</pubDate>
		<dc:creator>Enobong Etteh</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Tech]]></category>
		<category><![CDATA[unboxing]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[Android]]></category>
		<category><![CDATA[Android 2.1]]></category>
		<category><![CDATA[electronics]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[mytouch 3g slide]]></category>
		<category><![CDATA[t-mobile]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[Tmobile]]></category>

		<guid isPermaLink="false">http://booredatwork.com/2010/07/12/mytouch-3g-slide-unboxing/</guid>
		<description><![CDATA[<br/>In this video we give you a quick unboxing look at the T-mobile myTouch 3G Slide. From packaging to a whole devise feel. Enjoy Subscribe to the comments for this post? Share this on Facebook Email this via Gmail Post on Google Buzz Email this via Hotmail Share this on LinkedIn Post this to MySpace [...]]]></description>
			<content:encoded><![CDATA[<br/><p><a href="http://booredatwork.com/wp-content/uploads/2010/07/Snapshot82.png"><img style="display: block; margin-left: auto; margin-right: auto; border: 0px initial initial;" title="Snapshot(82)" src="http://booredatwork.com/wp-content/uploads/2010/07/Snapshot82_thumb.png" border="0" alt="Snapshot(82)" width="456" height="258" /></a></p>
<p>In this video we give you a quick unboxing look at the T-mobile myTouch 3G Slide. From packaging to a whole devise feel. Enjoy</p>
<div id="scid:5737277B-5D6D-4f48-ABFC-DD9C333F4C5D:5a1b001d-bc6d-41f1-9747-7e5ccf3e61e1" class="wlWriterEditableSmartContent" style="width: 458px; display: block; float: none; margin-left: auto; margin-right: auto; padding: 0px;">
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		<title>Motorola Charm is Offical</title>
		<link>http://booredatwork.com/2010/07/08/motorola-charm-is-offical/</link>
		<comments>http://booredatwork.com/2010/07/08/motorola-charm-is-offical/#comments</comments>
		<pubDate>Thu, 08 Jul 2010 20:52:42 +0000</pubDate>
		<dc:creator>Shaf2K</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Press Release]]></category>
		<category><![CDATA[Tech]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[Android]]></category>
		<category><![CDATA[Android 2.1]]></category>
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		<category><![CDATA[motoblur]]></category>
		<category><![CDATA[Motorola]]></category>
		<category><![CDATA[Motorola Charm]]></category>
		<category><![CDATA[t-mobile]]></category>
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		<guid isPermaLink="false">http://booredatwork.com/?p=6348</guid>
		<description><![CDATA[<br/>The Charm by Motorola is Load with e 2.8 inch screen, backtrack navigation, Android 2.1 with MOTOBLUR, a 3 MP camera with Kodak Perfect Touch technology and full Adobe Flash enabled web browsing. Also sporting a 600mhz 512 RAm, 512 flash Rom, supports 32GB microsd. PRESS RELEASE Motorola Announces its Newest Device with MOTOBLUR™: Motorola [...]]]></description>
			<content:encoded><![CDATA[<br/><p><a href="http://booredatwork.com/wp-content/uploads/2010/07/charm_official.png"><img class="aligncenter size-full wp-image-6347" title="charm_official" src="http://booredatwork.com/wp-content/uploads/2010/07/charm_official.png" alt="" width="434" height="363" /></a></p>
<p>The Charm by Motorola is Load with e 2.8 inch screen, backtrack navigation, Android 2.1 with MOTOBLUR, a 3 MP camera with Kodak Perfect Touch technology and full Adobe Flash enabled web browsing. Also sporting a 600mhz 512 RAm, 512 flash Rom, supports 32GB microsd.</p>
<p><a href="http://booredatwork.com/wp-content/uploads/2010/07/charm_official2.png"><img class="aligncenter size-full wp-image-6346" title="charm_official2" src="http://booredatwork.com/wp-content/uploads/2010/07/charm_official2.png" alt="" width="452" height="363" /></a></p>
<p><strong>PRESS RELEASE</strong></p>
<blockquote>
<blockquote>
<h2><em>Motorola Announces its Newest Device with MOTOBLUR™: Motorola CHARM™</em></h2>
<div>
<p><em>Exclusively for T-Mobile USA, Motorola CHARM packs smartphone features and social graces into a pocketable design with Android™ 2.1 and MOTOBLUR<sup>TM</sup> enhancements</em></p>
</div>
<div><em>July 07, 2010</em></div>
<p><em><br />
</em></p>
<div>
<p><em>Libertyville, Ill. — </em><em>July 7, 2010 —<a href="http://www.motorola.com/us">Motorola</a> (NYSE: MOT) today announced the upcoming availability of Motorola CHARM™, a touch screen smartphone that packs a social networking punch with Android™ 2.1, MOTOBLUR<sup>TM</sup> enhancements, a compact design and a BACKTRACK™ feature that makes screen navigation even more intuitive.</em></p>
<p><em>Motorola CHARM is expected to be available this summer exclusively in the U.S. for customers of T-Mobile USA, Inc.</em></p>
<p><em>“Motorola strives to provide an increased customizable user experience, which is enabled by our latest enhancements to MOTOBLUR and featured on the new Motorola CHARM,” said Jean Pierre Le Cannellier, vice president, Americas Marketing, Motorola Mobile Devices. “Combine that with a compact design, easy handling and all the features you would expect from a smartphone, and we believe that CHARM with MOTOBLUR adds the social ability and workability consumers are looking for.”</em></p>
<p><em>Motorola CHARM provides consumers all the features of a smartphone with the intuitive navigation of a 2.8 inch touch screen – all in a compact, pocketable design that makes messaging a snap using the combination of a full QWERTY keyboard and touch screen. The BACKTRACK navigation pad, located on the back of the smartphone directly behind the home screen, is similar to a laptop touch panel and enables an unobstructed view of the Web, texts, e-mails and news feeds. Plus, with Android 2.1 and enhanced MOTOBLUR features, CHARM offers new customization and filtering options.</em></p>
<p><em>“Being social with friends and family comes naturally for T-Mobile customers, and we think mobilizing their social experiences should be effortless,” said Saj Sahay, director of product management, T-Mobile USA. “With the new Motorola CHARM and enhancements to the Android and MOTOBLUR experience, we’re bringing more social skills to our broad portfolio of Android-powered smartphones.”</em></p>
<p><em>Motorola CHARM will be the first device in the U.S. to feature an enhanced version of MOTOBLUR built on Android 2.1, which syncs contacts, posts, messages, photos and much more in easy to manage streams — from sources such as Facebook®, MySpace, Twitter™, Gmail™, work and personal e-mail. MOTOBLUR now allows for even greater customization, providing users more options to follow who and what really matters.</em></p>
<p><em>MOTOBLUR filters can be selected from a single social networking account, contacts, group or messaging account so that users can select only the information they want to stream live to the Happenings and Messages widgets. Users can move and resize pre-loaded home screen widgets to personalize up to seven home screen panels for an even more custom experience.  Lastly, consumers can manage their phone’s battery consumption by selecting different power modes to conserve battery.</em></p>
<p><em><strong> </strong></em></p>
<p><em>Contacts in MOTOBLUR are automatically synced to the phone from personal and work e-mail and social network accounts. MOTOBLUR will continue to provide convenience and peace of mind, as lost devices can be located from a secure personal information portal and even remotely erased if necessary. In addition, one user name and password brings back contacts, messages and connectivity to previously configured networks and e-mail providers.</em></p>
<p><em>Last, but not least, Moto Phone Portal enables you to access and manage your phone’s data from any browser through a USB or Wi-Fi connection. Edit content and view important phone information while at home or on-the-go. Leave pictures on a friend’s <a id="KonaLink0" href="http://www.tmonews.com/2010/07/motorola-charm-officially-announced/#" target="undefined"><span style="color: #ac0604;">PC</span></a>, share a  video at the local Internet café or share a presentation during an  important business meeting.</em></p>
<p><em>Additional features on Motorola CHARM include:</em></p>
<ul>
<li><em>Adobe® Flash® enabled Web browsing experience to view most of today’s content-rich sites </em></li>
<li><em>Full  suite of Google™ services including: Google Search™, <a id="KonaLink1" href="http://www.tmonews.com/2010/07/motorola-charm-officially-announced/#" target="undefined"><span style="color: #ac0604;">Google Maps</span></a>™,  Gmail™ and access to thousands of apps on Android Market™</em></li>
<li><em>Pinch to zoom functionality and two-finger swipe to easily surf the Web and sort through photos</em></li>
</ul>
<ul>
<li><em>Capture sharp photos with a 3MP camera and KODAK PERFECT TOUCH technology for better, brighter pictures</em></li>
<li><em>One-touch social media uploads to Facebook®, MySpace, <a id="KonaLink2" href="http://www.tmonews.com/2010/07/motorola-charm-officially-announced/#" target="undefined"><span style="color: #ac0604;">Picasa</span></a></em><em><sup>TM</sup> and PhotoBucket® </em></li>
<li><em>CrystalTalk<sup>TM</sup> PLUS for enhanced audio and call quality with a second microphone for increased voice quality while filtering out background noise</em></li>
<li><em>Corporate email pushed immediately to the device for instant inbox updates</em></li>
</ul>
<p><em><strong>Availability </strong></em></p>
<p><em>Motorola CHARM with MOTOBLUR is expected to be available exclusively to T-Mobile USA customers this summer.  For more information on Motorola CHARM with MOTOBLUR, please visit <a href="http://www.motorola.com/Consumers/US-EN/Consumer-Product-and-Services/Mobile-Phones/MOTOROLA-CHARM-with-MOTOBLUR-US-EN">here</a>.  To <a id="KonaLink3" href="http://www.tmonews.com/2010/07/motorola-charm-officially-announced/#" target="undefined"><span style="color: #ac0604;">view images</span></a> please visit <a href="http://mediacenter.motorola.com/">here</a>.</em></p>
<p><em>#   #   #</em></p>
<p><em>Certain  features, services and <a id="KonaLink4" href="http://www.tmonews.com/2010/07/motorola-charm-officially-announced/#" target="undefined"><span style="color: #ac0604;">applications</span></a> are network dependent and may not be available in all areas; additional terms, conditions and/or charges may apply. Contact your service provider for details. All features, functionality and other product specifications are subject to change without notice or obligation.</em></p>
<p><em>MOTOROLA and the Stylized M Logo are registered in the U.S. Patent and Trademark Office. The MOTOBLUR logo is a trademark of Motorola.</em></p>
<p><em>Android, Google, Google Search, Google Maps, Gmail, Android Market and Picasa, are trademarks of Google Inc. Facebook is a registered trademark of Facebook, Inc. Photobucket is a registered trademark of Photobucket.com, Inc.  All other product or service names are the property of their respective owners © 2010 Motorola, Inc. All rights reserved.</em></p>
</div>
<p><em><br />
<strong>About Motorola<br />
</strong>Motorola is known around the world for  innovation in <a id="KonaLink5" href="http://www.tmonews.com/2010/07/motorola-charm-officially-announced/#" target="undefined"><span style="color: #ac0604;">communications</span></p>
<div id="preLoadLayer5"><img src="http://konac.kontera.com/javascript/lib/imgs/grey_loader.gif" alt="" /></div>
<p></a> and is focused on advancing the way the  world connects.  From broadband <a id="KonaLink6" href="http://www.tmonews.com/2010/07/motorola-charm-officially-announced/#" target="undefined"><span style="color: #ac0604;">communications infrastructure</span></a>, enterprise mobility and public safety solutions to high-definition video and mobile devices, Motorola is leading the next wave of innovations that enable people, enterprises and governments to be more connected and more mobile.  Motorola (NYSE: MOT) had sales of US $22 billion in 2009. For more information, please visit <a href="http://www.motorola.com/">www.motorola.com</a><a href="http://motorola.com/">.</a></em></p>
</blockquote>
</blockquote>
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		<title>Samsung Captivate to launch on AT&amp;T July 18th, $199</title>
		<link>http://booredatwork.com/2010/07/08/samsung-captivate-to-launch-on-att-july-18th-199/</link>
		<comments>http://booredatwork.com/2010/07/08/samsung-captivate-to-launch-on-att-july-18th-199/#comments</comments>
		<pubDate>Thu, 08 Jul 2010 16:14:22 +0000</pubDate>
		<dc:creator>Shaf2K</dc:creator>
				<category><![CDATA[Press Release]]></category>
		<category><![CDATA[Tech]]></category>
		<category><![CDATA[AT&T]]></category>
		<category><![CDATA[Captivate]]></category>
		<category><![CDATA[Galaxy S]]></category>
		<category><![CDATA[Launch]]></category>
		<category><![CDATA[price]]></category>
		<category><![CDATA[release date]]></category>
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		<description><![CDATA[<br/>AT&#38;T has announced that the Samsung Captive will launch on July 18th for $199.  which will be a reason why T-mobile moved their launch date up to the 15th, to steal the thunder early. The Captivate sports a: 1 GHz Hummingbird processor, 4″ WVGA Super AMOLED display, Wi-Fi b/g/n, Bluetooth 3.0, 5 megapixel camera with [...]]]></description>
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<p>AT&amp;T has announced that the Samsung Captive will launch on July 18th for $199.  which will be a reason why T-mobile moved their launch date up to the 15th, to steal the thunder early.</p>
<p>The Captivate sports a: 1 GHz Hummingbird processor, 4″ WVGA Super AMOLED display, Wi-Fi b/g/n, Bluetooth 3.0, 5 megapixel camera with 720p video recording, and Android 2.1. The device will be priced at $199 on-contract</p>
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		<title>Samsung Vibrant (Galaxy S) Launching early July 15th?</title>
		<link>http://booredatwork.com/2010/07/07/samsung-vibrant-galaxy-s-launching-early-july-15th/</link>
		<comments>http://booredatwork.com/2010/07/07/samsung-vibrant-galaxy-s-launching-early-july-15th/#comments</comments>
		<pubDate>Thu, 08 Jul 2010 00:00:10 +0000</pubDate>
		<dc:creator>Enobong Etteh</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Rumor]]></category>
		<category><![CDATA[Tech]]></category>
		<category><![CDATA[Android]]></category>
		<category><![CDATA[electronics]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[Smasung Vibrant]]></category>
		<category><![CDATA[t-mobile]]></category>
		<category><![CDATA[T-mobile Vibrant]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://booredatwork.com/?p=6338</guid>
		<description><![CDATA[<br/>Is the Samsung Vibrant launching early. for this leaked pic. it seem the 15th of July is the new launch date. T-mobile seems to be pushing their new sexy android phone out the door early to do battle with the likes of the Droid X and iPhone 4 Via Tmonews Subscribe to the comments for [...]]]></description>
			<content:encoded><![CDATA[<br/><p><a href="http://booredatwork.com/wp-content/uploads/2010/07/vibrant_july15_wm.jpg"><img class="aligncenter size-large wp-image-6337" title="vibrant_july15_wm" src="http://booredatwork.com/wp-content/uploads/2010/07/vibrant_july15_wm-588x361.jpg" alt="" width="588" height="361" /></a></p>
<p>Is the Samsung Vibrant launching early. for this leaked pic. it seem the 15th of July is the new launch date. T-mobile seems to be pushing their new sexy android phone out the door early to do battle with the likes of the Droid X and iPhone 4</p>
<p>Via <a href="http://www.tmonews.com/2010/07/samsung-vibrant-releasing-july-15th-one-week-early/" target="_blank">Tmonews</a></p>
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		<title>-Mobile’s First HSPA+ Capable Handset Coming September?</title>
		<link>http://booredatwork.com/2010/07/07/mobile%e2%80%99s-first-hspa-capable-handset-coming-september/</link>
		<comments>http://booredatwork.com/2010/07/07/mobile%e2%80%99s-first-hspa-capable-handset-coming-september/#comments</comments>
		<pubDate>Wed, 07 Jul 2010 21:26:37 +0000</pubDate>
		<dc:creator>Enobong Etteh</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Rumor]]></category>
		<category><![CDATA[Tech]]></category>
		<category><![CDATA[3G]]></category>
		<category><![CDATA[HSPA]]></category>
		<category><![CDATA[htc]]></category>
		<category><![CDATA[t-mobile]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[Tmobile]]></category>

		<guid isPermaLink="false">http://booredatwork.com/?p=6335</guid>
		<description><![CDATA[<br/>Via Tmonews ﻿T-Mobile’s first HSPA+ capable handset is due for September. LightReading claims that, according to an unnamed spokesman at Deutsche Telekom, T-Mobile USA’s first HSPA+ handset which will fully take advantage of its HSPA+ network  is scheduled for a September launch, will be manufactured by HTC and will be running none other than Google’s Android OS. Via [...]]]></description>
			<content:encoded><![CDATA[<br/><p><a href="http://booredatwork.com/wp-content/uploads/2010/07/www.engadget.jpg"><img class="aligncenter size-large wp-image-6334" title="www.engadget" src="http://booredatwork.com/wp-content/uploads/2010/07/www.engadget-300x400.jpg" alt="" width="300" height="400" /></a></p>
<p>Via Tmonews</p>
<blockquote><p>﻿T-Mobile’s first HSPA+ capable handset is due for September. <em>LightReading</em> claims that, according to an unnamed spokesman at <a id="KonaLink0" href="http://www.tmonews.com/2010/07/t-mobiles-first-hspa-capable-handset-coming-september/#" target="undefined"><span style="color: #ac0604;">Deutsche Telekom</span></a>, T-Mobile USA’s first HSPA+ handset which will fully take advantage of its HSPA+ network  is scheduled for a September launch, will be manufactured by HTC and will be running none other than Google’s Android OS.</p></blockquote>
<p>Via lightreading</p>
<blockquote><p>According to the Deutsche Telekom spokesman, the carrier has not made a decision on that. &#8220;T-Mobile USA has not decided yet if they will use the new 42 Mbps standard or maybe rollout LTE for the US,&#8221; he said in an emailed response. &#8220;This decision will be made at a later point of time after having considered all necessary aspects and the experiences made with both HSPA+ and LTE in the other markets of Deutsche Telekom.&#8221;</p></blockquote>
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		<title>Social Media Marketing&#8230;The Challenge of Herding Cats</title>
		<link>http://booredatwork.com/2010/07/03/social-media-marketingthe-challenge-of-herding-cats/</link>
		<comments>http://booredatwork.com/2010/07/03/social-media-marketingthe-challenge-of-herding-cats/#comments</comments>
		<pubDate>Sat, 03 Jul 2010 14:56:33 +0000</pubDate>
		<dc:creator>Enobong Etteh</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Tech]]></category>
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		<description><![CDATA[<br/>Sure, social media &#8211;1:1 marketing and communications&#8211;sounds glamorous. It’s like the romance, the freedom, the adventure of the old West.  It’s just you and him (or her). Long hours in the online saddle, what could be better? Ask the folks who have been doing it for years – customer/tech support – it’s a lot like [...]]]></description>
			<content:encoded><![CDATA[<br/><p><a href="http://booredatwork.com/wp-content/uploads/2010/07/herdingcats.jpg"><img style="display: block; margin-left: auto; margin-right: auto; border: 0px initial initial;" title="herding-cats" src="http://booredatwork.com/wp-content/uploads/2010/07/herdingcats_thumb.jpg" border="0" alt="herding-cats" width="491" height="286" /></a></p>
<p>Sure, social media &#8211;1:1 marketing and communications&#8211;sounds glamorous.</p>
<p>It’s like the romance, the freedom, the adventure of the old West.  It’s just you and him (or her).</p>
<p>Long hours in the online saddle, what could be better?</p>
<p>Ask the folks who have been doing it for years – customer/tech support – it’s a lot like the EDS herding cats commercial &#8211;<a href="http://www.youtube.com/watch?v=YdwrYiNJc_E">http://www.youtube.com/watch?v=YdwrYiNJc_E</a>.</p>
<p>According to Digital Brand Expressions, less than 41 percent of companies have a cohesive, strategic social media plan.  Fewer yet have policies/protocols for handling/managing the activity.</p>
<p>So anyone who can swing onto the keyboard/touchpad saddle declares that he/she is a social media expert.</p>
<p>They’re not really a herd of cats.  They’re a collection of individual cats.</p>
<p>And as any cat lover knows (we’re not one of them), cats are independent thinkers/players.</p>
<p>They can do what you want or they can turn on you in the flick of an eyelash; and gawd, are those claws sharp!</p>
<p>Social media is where people got together to:</p>
<p>-        share advice/assistance with people of like interests</p>
<p>-        talk to each other about their experiences in using products/services</p>
<p>-        chat, carry on, whatever</p>
<p>-        discuss common interests:</p>
<p>o      photography/scrapbooking</p>
<p>o      playing games</p>
<p>o      raising kids, family issues</p>
<p>o      boss/employee problems/solutions</p>
<p>As PC/CE/communications products/services got more complex and converged, they became indispensible.</p>
<p>It has also become more difficult to separate fact from fiction, hype from reality, blind love/lust from true satisfaction.</p>
<p>For producers, providers, the challenge is to:</p>
<p>-        reach, educate, influence, persuade prospects</p>
<p>-        efficiently/effectively provide product/service application/support information</p>
<p>-        produce happy customers who influence other prospects</p>
<p>-        keep customers/prospects involved in the company, its products/services</p>
<p>-        encourage favorable reviews, testimonials</p>
<p>-        obtain application/market inputs, proactive product/service improvement ideas</p>
<p>-        quickly, effectively solve customer/product issues to retain proactive customers</p>
<p>-        build a solid backlog of customer loyalty/goodwill for the dark days</p>
<p>And they must do all this efficiently, cost-effectively.</p>
<p>The Web’s social media watering holes have made it possible for people to get more purchasing assistance beyond their own reading and the geek next door.</p>
<p>Suddenly, guidance, assistance &#8212; more than you ever wanted to know &#8212; is only a few clicks away.</p>
<p><img src="http://docs.google.com/File?id=dfp9p5h9_433dhw6ztg4_b" alt="" /></p>
<p><strong> </strong></p>
<p><strong>Figure 2 – Growing Choices – </strong>The world of social media just keeps expanding, enabling people to connect with their online communities.  They are also prime opportunities for companies, products, staff members to connect with customers and prospects/suspects.  <strong>Source – Internet Retailer</strong></p>
<p>Information, recommendations – good, bad and ugly &#8212; are everywhere.</p>
<p>Right now, hundreds of millions of consumers worldwide are using social networks, blogs, microblogs, online forums and video-sharing sites.</p>
<p>The growth and influence of social media over product reputations/purchases hasn’t escaped the watchful eyes of corporate, marketing and communications management.</p>
<p>But a Digital Brand Expressions worldwide survey showed that 50 percent plus of the firms – large and small – didn’t have a defined social media strategy.</p>
<p>“Everyone” wants to have authority over social media efforts.  Marketing, PR, sales, HR, customer relations, IT all have their ideas on how they will manage the social media activities. But few want to be <strong><em>responsible/accountable!</em></strong></p>
<p><img src="http://docs.google.com/File?id=dfp9p5h9_434c9gkw6mh_b" alt="" /></p>
<p><strong>Figure 3 – Independent Assistance – </strong>Good and bad recommendations, ideas, assistance is available on the Web to help people choose just the right product/service, use it and when necessary get real user and “expert” advice/assistance.  <strong>Source &#8212; Buzzlogic</strong></p>
<p>The benefits of social media and the marketing/sales leverage for firms is pretty obvious.</p>
<p><img src="http://docs.google.com/File?id=dfp9p5h9_435466tp6gs_b" alt="" /></p>
<p><strong>Figure 4 – Being Involved – </strong>Social communities provide plenty of opportunities for marketing organizations to learn more about customers, find out what products/features they want next and strengthen relationships with customers and partners.  <strong>Source – TNS Market Intelligence/Cymfony</strong></p>
<p>The challenge is that there are probably 3 billion people online, 3 million plus social media options:</p>
<p>-        blogs</p>
<p>-        micro-blogs (Twitter, Yammer)</p>
<p>-        Wikis</p>
<p>-        Public consumer Nets (Facebook, MySpace)</p>
<p>-        Private social net tools (Lithium, Mzinga)</p>
<p>-        Public news, information, fun sites (DigitalMediaNet, YouTube, CNet, etc)</p>
<p>-        Consumer websites (AllBabelTech, JocGeek, BitYard, more)</p>
<p>There really aren’t any best practices or established business models for social media activities, so companies just need to get some experience—and quickly.</p>
<p>Most of the social media landscape is of little or no interest to producers/providers unless …</p>
<p><img src="http://docs.google.com/File?id=dfp9p5h9_436fgzrzm79_b" alt="" /></p>
<p><strong>Figure 5 – One-to-One-to-Many – </strong>Social media enables experienced professionals to build sound relationships with individual customers who spread the word to their contacts.  This grassroots network will also spread negative information about companies, products, services just as rapidly…if not more rapidly.  <strong>Illustration &#8212; IDC</strong></p>
<p>And since it’s been labeled media, it’s only logical to give the task to the kids who went to school for that sorta’ stuff.</p>
<p>That’s okay, as long as things go smoothly.</p>
<p><img src="http://docs.google.com/File?id=dfp9p5h9_437dbwfjwdk_b" alt="" /></p>
<p><strong>Figure 6 – Firestorm – </strong>If lightning can spook a herd of cattle (or cats), negative comments about companies, policies/programs, products/services can hit just as quickly and with more devastating effects.  It costs time and money to win back customers and many never return.</p>
<p>But…one social media complaint lightning bolt can cause a stampede.</p>
<p>Then…</p>
<p>That’s why it’s important to be proactive in the social media arena.</p>
<p><img src="http://docs.google.com/File?id=dfp9p5h9_438gz36thhq_b" alt="" /></p>
<p><strong>Figure 7 – Busy Landscape – </strong>While every company agrees they have to be involved in the social media landscape, most firms don’t have organization-wide policies and programs on what can/should be done by staff members, how the efforts will be monitored/measured and who is responsible for the social media activities.</p>
<p>Social media includes everything the company does in reaching out, touching, working with people in the firm’s many/varied publics.</p>
<p>The company’s product information and support Web site areas are good – albeit less glamorous – places to start.</p>
<p>Here is where consumers visit to:</p>
<p>-        discover products, services</p>
<p>-        refine choices</p>
<p>-        decide on a product, service</p>
<p>-        gain assurance, inspiration</p>
<p>-        execute, find where to purchase</p>
<p>-        get support, answers</p>
<p>Until recently the information was provided with words and diagrams but as people go online to watch videos, progressive companies have been able to add content to their Web sites.</p>
<p><strong> </strong></p>
<p><strong><img src="http://docs.google.com/File?id=dfp9p5h9_439f3r4htqg_b" alt="" /></strong></p>
<p><strong> </strong></p>
<p><strong>Figure 8 – Show Me, Entertain Me – </strong>The number of people who turn to their computer or smartphone for their video content is growing rapidly.  Online and on-the-go video includes news, information, entertainment, education and business.  <strong>Source &#8212; eMarketer</strong></p>
<p>Short videos &#8212; product demonstrations, applications, installation, troubleshooting, technical discussions – are finally being added.</p>
<p>In addition, they’ve gone viral and are being used by channel partners, linked by blogs and other social media sites and shared by viewers everywhere.</p>
<p><img src="http://docs.google.com/File?id=dfp9p5h9_440hz9dn5dj_b" alt="" /></p>
<p><strong>Figure 9 – Sharing – </strong>Companies are finding that their corporate videos – product discussion, use, problem solving – can go viral across the iNet as quickly as the latest video joke.  Community members are finding it is faster, easier and more reliable to send or distribute a complete video or link to others in their group.  <strong>Source – Lightspeed Research</strong></p>
<p>New compact cameras like the Flip can be used to produce real-people mini-stories quickly, easily, economically.</p>
<p>Products like muvee’s Reveal 8 do most of the work automatically.</p>
<p><img src="http://docs.google.com/File?id=dfp9p5h9_441fjz9p3c6_b" alt="" /></p>
<p><strong>Figure 10 – Business-Grade Consumer Products</strong> – For departments on a tight budget, low-cost cameras, simple business environment locations, homegrown talent and automated video production software can be used to produce interesting, informative product/service videos that can be uploaded to the company’s Website and social media locations.   The key is to tell the story quickly, effectively … then stop.</p>
<p>muvee and similar products analyze photos and video, style and choice of music and automatically create a video synced to the beat of the music with transitions and effects built in.</p>
<p>Interesting, informational, short videos – even with minor mistakes &#8212; are more believable than polished ads.  The software helps you explain products, develop SEO (search engine optimization) links and visually assist customers in efficiently, effectively using your products/services.</p>
<p>Using staff members taking viewers through the product/service story not only adds credibility, it encourages people to share the videos and links with others.</p>
<p>Viral videos not only quickly tell the product, application story, they also reduce customer frustrations when they’re trying to explain their problem on the phone or online.</p>
<p>They are also finding their way into interest area blogs where authorities want to highlight a solution or respond to an application/support question.</p>
<p>Since the digital environment is changing rapidly, there are no “best practice” social media models you can follow.</p>
<p>But you do – or should – know that pushing messages at the consumer doesn’t work.</p>
<p>Product explanation, how-to, technical videos helps the consumer feel connected to the company, the brand because they allow person to share information, ideas, rather than being advertised to/pitched/sold.</p>
<p>Monitoring the consumer’s feedback/inputs on the videos and the information presented is all part of the changing social media environment.</p>
<p>Explaining the whats, whys, hows of the company’s products and strategy/direction – and listening to inputs – should be your first small step in social media engagements. It’s only a small step forward but it’s a start in build reputation equity.</p>
<p>Herding cats and the social media community have a lot in common.</p>
<p>Ride slow, watch/listen to the herd, be ready for the unexpected.</p>
<p>It’s a tough, long, rewarding trip.</p>
<p>Most people aren’t up to the challenge.</p>
<p>But at the end of trail, you get a warm bath, good food and a few hours to rest before there’s another herd to round up.</p>
<p>By Andy Marken</p>
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