BOSE Intro Two New Wireless QC Noise Cancelling Headphones & Wireless Sports Headphones

04_Bose QuietComfort 35_BLACK

The headphones that revolutionized an industry are set to do it again — wirelessly.  Today, Bose announces the QuietComfort 35 around-ear headphones and the QuietControl 30 in-ear headphones, both shattering the limitations of existing wireless noise cancelling headphones with an entirely new experience for traveling, commuting, creating, studying, or relaxing .  The Q C 35 lets you tune out completely with the same remarkable silence of Bose Wired QuietComfort headphones.  And the Q C 30 adds something new — a

breakthrough feature that puts noise control in your hands, letting you adjust how much surrounding sound you block out or let in.  Against a backdrop of quiet, the new Q C 35 and Q C 30 reproduce music with stunning clarity at any volume.  The Q C 35 is available beginning June 5, 20 16 for $349.95; the Q C 30 will be available beg inning September 20 16 for $299.95.

 Bose also announces the all-new SoundSport and SoundSport Pulse headphones, each resetting expectations for wireless workouts.  Designed exclusively for exercise, SoundSport wireless headphones present an unbeatable combination of benefits for training.  They feature great audio for playlists, a stable and comfortable fit, and durability for daily use inside or out.  F or tracking personal performance, SoundSport Pulse wireless headphones come with a built-in heart rate monitor measured through the ear for a precise, accurate reading.  The SoundSport headphones hit the market beg inning  une 5, 20 16 for $14 9.95; the SoundSport Pulse is available beg inning September 20 16 for $199.95.

All of Boses’s new wireless headphones include NFC for touch-to-pair convenience, super intuitive controls for music and calls, voice prompts for key information including setup, caller ID and battery life, and the free Bose Connect app for even more functionality.

ernice Cramer, General Manager of Bose Wireless Headphones.

the QuietComfort headphones before them, the performance of the Q C 30 and Q C 35 are way ahead of where the market is right now.  And for the millions of people who run, bike, hike or hit the gym, SoundSport headphones offer a new kind of alternative, because they’re not just named for exercise—they’re made for it”

THE BOSE QUIETCOMFORT 35

We live in an increasingly noisy world, and the new Q C 35 around -ear headphones offer the best noise cancellation available anywhere — from a wired or wireless headphone — and a custom engineered Bluetooth® system for a strong and consistent connection anywhere.

With microphones inside and outside the earcups, the Q C 35 senses, measures and sends unwanted sounds to two proprietary digital electronic chips — one for each ear — which respond with a precise, equal and opposite signal in less than a fraction of a millisecond.  The result is dramatic and exclusive to Bose.  In an instant, the rumble of a subway car, plane engine, or the commotion from rush hour all but disappear.  Stay in silence, or hear your music more clearly with a new E Q that balances sound at every volume, for any genre.

 The Q C 35 has up to 20 hours of battery life from a rechargeable lithium-ion battery, lasting longer than a flight from New York to Hong Kong .  Simple buttons are on the right earcup: on/off, music volume, play/pause, and answer/end calls.

While the Q C 35 is packed with proprietary technology for performance, the finer details of materials, build and finish are equally precise.  lightweight yet stable, with legendary B se comfort.

THE BOSE QUIETCONTROL 30

Our lives are getting more hectic with more to manage, and the Q C 30 headphone is a technical tour-de-force to make every day better.  Its noise cancellation is so advanced for a wireless in-ear design, there nothing like it in the Industry and they debut a new, robust Bluetooth system that works reliably in changing surroundings.

The Q C 30 headphones feature tiny earbuds that integrate a total of six microphones, and a sleek neckband that houses the rest of the advanced electronics system for take-anywhere performance.  F or wherever you are or a new Bose breakthrough — controllable noise cancellation — puts you in charge of how much of the world you shut out.  From needing awareness on a busy sidewalk, to complete isolation for work, to taking a call from home in a crowded cafe — the Q C 30 lets owners choose what they hear.  Turn its noise cancellation up or down, not on or off, and it adapts to the level you set without changing your music volume.  To hear every note from your favorite tracks and artists, the Q C 30 uses a new E Q customized for its size and design.  With distractions on mute, a dime-size enclosure never sounded better.

The Q C 30 has up to 10 hours of battery life from a rechargeable lithium-ion battery, lasting as long as a fully-charged phone or tablet.  Simple buttons are on an in-line remote:  music volume, play/pause, answer/end calls, and noise control.

The Q C 30 features StayHear®+ tips, the often-imitated-but-never-duplicated Bose innovation that eliminates the pressure and aches of conventional ear tips for hours and hours of wear.

BEYOND THE QUIET:  COMMUNICATING WITH THE QC35 AND QC30

While the Q C 35 and Q C 30 use microphones for noise cancellation and controllable noise cancellation, they also use a dual-mic system to reject the annoying background sounds that interfere with talking.  Wind and crowds fade.  Text-to-speech accuracy is improved with Siri® and other phone V PA s.   Conversations are clearer, voices sound natural, and every word can be heard on both ends.

THE SOUNDSPORT AND SOUNDSPORT PULSE HEADPHONES

Headphones are an essential part of working out, but wireless models can still g et in the way , and sound weak.  SoundSport headphones make wireless

training better.  They use a special sport-version of StayHear+ tips designed to stay secure and comfortable during exercise.  Made from soft, flexible silicone, their umbrella shape creates a

For indoors or outside, SoundSport headphones are sweat and water resistant with powerful audio performance.  Their inline mic and remote let users stay focused while skipping song s, adjusting volume, or taking and making calls.

The SoundSport Pulse headphones include a built-in heart rate monitor with the precision of a chest strap, so you can have one amazing product to pump your music and track your progress.  Runkeeper, Endomondo and other fitness apps.

SoundSport headphones can complete a marathon with charge to spare. The SoundSport Pulse has up to 5 hours of battery life and SoundSport has up to 6 hours.

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THE BOSE CONNECT APP

The free Bose Connect app gives each Bose wireless headphone more functionality.  Its  use.  Owners can connect and switch

between Bluetooth devices, update software, personalize their voice prompt language and more.  F or the Q C 30 , the Bose Connect app will include the controllable noise cancellation feature to increase awareness or decrease noise; for the SoundSport Pulse, it will show your real-time heart rate.  The new Bose Connect app will add new over time.

AVAILABILITY AND COLORS

The QuietComfort 35 headphones come in B lack and Silver; the QuietControl 30 headphones come in B lack; SoundSport wireless headphones come in Black and Aquanow, and Citron in September; the SoundSport Pulse headphones come in Power Red.  StayHear+ tips for the Q C 30 and SoundSport headphones are included in three sizes:  small, medium and large.

All new headphones will be sold through Bose stores, Bose.com, toll-free at 1-80 0 4 4 4 -B O S E (2673), and select authorized dealers.  The Bose Connect app is available for download now on the App S tore® or Google Play.

ABOUT BOSE CORPORATION

Bose Corporation was founded in 1964 by Dr. A mar G. Bose, then a professor of electrical engineering at the Massachusetts Institute of Technology.  Today, the company is driven by its founding principles, investing in long-term research with one fundamental goal: to develop new technologies with real customer benefits.  Bose innovations have spanned decades and industries, creating and transforming categories in audio and beyond.  Bose products for the home, in the car, on the go and in public spaces have become iconic, changing the way people listen to music.

Bose Corporation is privately held.  commitment to extraordinary experiences can be found around the world — everywhere Bose does business.

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