|NEW YORK CITY — October 18th, 2018 — ASUS Republic of Gamers (ROG) today launches the ROG Phone, a game-changing 6-inch smartphone designed specifically for high-performance mobile gaming. The ROG Phone is now available for pre-order, as well as at a launch event at the Microsoft Store on Fifth Avenue in New York City from 3 – 9 PM EDT. Attendees will be able to learn all about the new ROG Phone, pre-order one in-store, take part in a unique ROG Phone mobile challenge, and join teams to game with special guests Landon and xChocoBars. In a separate announcement today, NRG announced a new technology collaboration with Qualcomm that includes a significant role for ASUS and the ROG phone. In the announcement NRG announced that the esports team will utilize the ROG Phone exclusively as their performance training devices. Representatives from ASUS, Qualcomm Technologies, Inc., a subsidiary of Qualcomm Incorporated, and NRG will also be onsite at the event. The phone will be available for pre-order online at the ASUS Store, Amazon, and Microsoft, as well as in-store during the launch event, and will be available for the starting price of $899 USD.
NRG Esports and ROG Phone
NRG Esports is one of the globe’s leading esports organizations and participates in some of the most high profile global franchised leagues. Founded by former Vice President of Apple and co-owner of the Sacramento Kings, Andy Miller, NRG is led by a roundtable of expertise in the traditional sports and tech industries, with such investment from the likes of Shaquille O’Neal, Tiesto, Jennifer Lopez and Alex Rodriguez. NRG’s Overwatch League Team, the “San Francisco Shock” is a participate in the industry leading geo-located franchised league. The companies unveiled the collaboration on Thursday with anannouncement video focused on NRG’s “Clash Royale” roster.
“The rise of mobile esports over the past few years has been incredible to watch,” said Brett Lautenbach, President of NRG. “With our recent participation in the Clash Royale League now was the time for NRG Esports to find a premiere partner to bring first in class quality to our players. We’re thrilled for all of the exciting content and activations we’ll be creating with Qualcomm and ASUS ROG.”
“Qualcomm Technologies and ASUS have enjoyed great successes over many years and we are thrilled to be at the core of their newest cutting-edge device, the ROG Phone,” said Don McGuire, vice president of global product marketing, Qualcomm Technologies, Inc. “Our entirely re-architected Snapdragon 845 Mobile Platform featuring the Adreno 630 GPU is designed for speed, sustained performance, and maximizing battery efficiency so users can play longer. Snapdragon 845 is engineered to deliver gamers an unparalleled mobile gaming experience; supporting exceptional performance, fast and smooth graphics, and Gigabit speeds whether on LTE or 802.11ad Wi-Fi.”
ROG Launch Event
Today, to kick off the fall season of ROG Arena, a weekly Friday tournament where users can interact with friends and teammates at Microsoft Stores all over North America to play popular games on high-powered ROG devices, ASUS will hold an ROG Phone launch event at the Microsoft Flagship Store, in New York City. Past ROG Arena tournaments have featured League of Legends, Overwatch, and Fortnite. The third season will feature Fortnite, dubbed Fortnite Fridays, and will start on October 19th. During the launch and the kickoff party, users will be able to enter and play in a friendly tournament, take part in a unique ROG Phone mobile challenge, and join teams to game with special guests Landon and xChocoBars, in a live broadcast competition. NRG players, HookGangGod and Nairo, will also be onsite, as well as representatives from ASUS and Qualcomm Technologies.
AVAILABILITY & PRICING
The ASUS ROG Phone is available for pre-order online as well as in-store at the Microsoft Store location on Fifth Avenue during the launch event from 3 – 9 PM today, October 18th.
For purchase online:
The ROG Phone will begin shipping the last week in October. As part of the launch, the first 50 customers will receive a free ROG Phone Case with their pre-order purchase of the ROG Phone at Amazon and Microsoft, as will the first 25 customers who pre-order via the ASUS Store.
The availability of the ROG Phone accessories will be announced in the coming weeks. For more detailed information, including updated where to buy information please visit the ROG Phone webpage, or contact your local ASUS representative.
ROG LAUNCH EVENT INFORMATION
For updated information and more event details, please check out the event page on Facebook.
WHEN: Today, Thursday, October 18th 2018
4:30 – 9:00 PM EDT
Line starts at 3:00 PM EDT
WHERE: Microsoft Flagship Store
677 5th Avenue
New York, NY 10022
HOW: Anyone is free to attend the launch event at the Microsoft Flagship Store. ROG Elite Reward Members will get special VIP access to the event, have a chance to meet the influencers, and receive exclusive event prizes. Find out how to become an ROG Elite Rewards member here.
Unable to attend? The entire event will be livestreamed. Details about the livestream will be availablehere.
Republic of Gamers (ROG) is an ASUS sub-brand dedicated to creating the world’s best gaming hardware and software. Formed in 2006, ROG offers a complete line of innovative products known for performance and quality, including motherboards, graphics cards, laptops, desktops, monitors, audio equipment, routers and peripherals. ROG participates in and sponsors major international gaming events. ROG gear has been used to set hundreds of overclocking records and it continues to be the preferred choice of gamers and enthusiasts around the world. Learn more about the choice of champions at http://rog.asus.com.
Qualcomm, Snapdragon and Adreno, are trademarks of Qualcomm Incorporated, registered in the United States and other countries. aptX is a trademark of Qualcomm Technologies International, Ltd., registered in the United States and other countries.
Qualcom Snapdragon, Qualcomm Adreno, Qualcomm Wi-Fi and Qualcomm aptX are products of Qualcomm Technologies, Inc. and/or its subsidiaries