Awww yes the truth comes out, find out more about the trickery that happens at the grocery store. via msn

3. Kid-friendly food is purposely placed within their reach.

Anyone who shops with a child (or several) in tow has to keep an eye out for products the kids grab and toss into the cart. “I always tell parents never to bring a kid to a store,” says Nestle. “The packages with the cartoons on them are often placed on low shelves where even toddlers can reach for them.” A trip down the cereal aisle will confirm this. “Sugary cereals are at kid’s eye level, while the healthier, all-bran options are usually on the highest shelves,” says Tara Gidus, R.D., a spokesperson for the American Dietetic Association. It’s the same situation at the cash register, where candy and gum are strategically placed to encourage impulse buys by adults and kids can easily grab low-lying products.

4. They cut up food so they can charge more.

In the produce department there are luscious-looking slices of pineapple and melon, veggies cut up and ready for cooking or salads. At the meat counter, chicken breasts and beef are cut into chunks and marinated—ready for immediate grilling. There’s no denying that these pre-cut foods can make life incredibly easy. And nutritionists agree that if they get people to eat more healthfully, there’s nothing wrong with them. But realize that you’re also paying a tremendous premium—sometimes up to twice as much as uncut versions of the same food—just so you don’t have to bother picking up a knife.

5. Good-for-you foods require bending and reaching.

Not surprisingly, grocery store eye candy (which sometimes is actual candy)—those foods with enticing come-ons and delectable photos on the packaging that aren’t on your shopping list—are prominently placed to encourage you to reach for them. Even in the pasta aisle, you’ll find the most popular noodles (including packaged mac and cheese) at eye level. Look up to the highest or lowest shelves if you want to find healthier whole wheat options.

6. End-of-aisle displays are there to distract you from your mission.

“Food companies pay the stores to place their products where they can be seen most easily—such as in a display at the end of an aisle,” says Nestle. That prime real estate is likely to hold high-profit items or grouped items (such as marshmallows, chocolate bars and graham crackers for s’mores) designed to inspire impulse buys. And although sometimes those aisle-ends are used to promote sale items, we will buy even when there is no discount. “People are 30 percent more likely to buy items on the end of the aisle versus in the middle of the aisle—often because we think what’s at the end is a better deal,” says Brian Wansink, Ph.D., director of the Food and Brand Lab at Cornell University and author of Mindless Eating.

7. Bargains aren’t always a bargain.

Who can resist an offer like “buy five, get one free,” or “three for $1”? Apparently, very few people can. “Any time you see numbers in a sign, you’re likely to buy at least 30 percent more than you may have purchased otherwise. “So if you go looking for soup and the sign says “limit 12 per person,” chances are you’ll purchase several more cans than you intended to buy,” he says. And of course, if you buy more than you need, it’s not necessarily a bargain. Or worse yet, it could lead to over-indulging. “Mindless shopping leads to mindless eating,” says Wansink. “Once the stuff is in the house, you’ll eat it whether you really want it.

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